Feel free to interact with the website below.
Please note that it has been scaled down and some features have been disabled for client privacy.
// objective
To lead the launch of GM’s new line of hybrid vehicles, my team created a microsite to promote awareness in a fun and engaging environment.
// target
Drivers interested in a hybrid vehicle.
// wow.factor
When GM took out an ad in the Superbowl to drive traffic to this microsite, we revised our timeline from 3 months to 3 weeks – and killed it brilliantly!